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In B2B the person who wants it is almost never the person who signs, which changes what you put in front of them
A list went around this week about selling B2B. Sell people more time, more revenue, simple setup, peace of mind, paying customers, predictable distribution.
Deduplication, signal versus noise, taxonomy and thresholds, answered directly
Someone asked how feedback analysis actually works at scale. Honest answer first: most companies do not have a system. They have a loud customer, a spreadsheet, and a product manager with a good memory. That works until it quietly stops.
Why where your leads come from decides which CRM you should buy
Someone on Reddit asked which CRM to buy. Half my network has this exact problem.
What actually breaks when a manufacturer outgrows its spreadsheets
Six outlets. Six Excel files. One plant manager who remembers what is actually in each of them.
The four layers of company data, and the order to run them in
The thing that finally broke me was watching a credit counter tick down while a tool looked up companies and returned nothing. Not wrong data. Nothing. The row came back empty and the credit was gone anyway.
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